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style guide

Zen w/ Jen design system

The colors, type, spacing, and patterns this site is built from. Pattern names below match the block inserter exactly.

Color

ACSS-style tokens · style.css :root
Sage · Primary–primary · #AEC4BE
Ocean · Secondary–secondary · #6F9FB3
Ocean Dark–secondary-dark · #4A7A8D
Sun · Tertiary–tertiary · #F4C95B
Salmon · Accent–accent · #F4A28C
Salmon Dark–accent-dark · #A84E3B
Blossom Pink–blossom · #F2B6BB
Base–base · #FAF7EF
Shell Cream–bg-light · #F4F1E7
Sand–bg-sand · #E9DFCA
Kelp–bg-ultra-dark · #193D40
Text–text · #2E3A39
Sage Tint–primary-ultra-light
Ocean Tint–secondary-ultra-light
Sun Tint–tertiary-ultra-light
Blossom Tint–blossom-ultra-light

Typography

Fraunces · DM Sans · Caveat — fluid clamp() scale
Display XL

breathe.

H1 · Fraunces 600

Come home to yourself

H2

Find your flow

H3

Gentle coastal practice

H4

A softer way of being

Lede · text-l

Gentle, coastal-inspired movement to help you slow down, tune in, and feel good in your body.

Body · DM Sans text-m

For years I chased the hustle, until the ocean taught me a softer way. Now I help women slow down, breathe, and build a life that actually feels good.

Small · text-s

Free, weekly-ish, and unsubscribe anytime.

Eyebrow

Calming coastal yoga

Script · Caveat

no pressure, just heart.

Tape

welcome, friend

Spacing

fluid t-shirt scale · –space-* / –section-space-*
space-xs
space-s
space-m
space-l
space-xl
space-xxl
section-space-s
section-space-m
section-space-l

Buttons

core/button styles: default (Salmon) · Sage · Ocean · Sun · Outline · Ghost

Pattern library

Appearance → Editor → Patterns · categories: Zen w/ Jen
Marquee — Scrolling Scriptzen-w-jen/marquee

✦ breathe ✦ slow down ✦ tune in ✦ find your flow ✦ create your dream life

Statement Cover (philosophy band)zen-w-jen/statement-cover

a little philosophy

Yoga is not about touching your toes — it’s about what you learn on the way down.

~ Jen

Newsletter — Weekly Letter Bandzen-w-jen/newsletter-letter

every Sunday

Join my weekly letter

A little note from me to you — one calming practice, one small intention, and a pocket of coastal calm dropped gently into your inbox. No noise, just heart.

Free, weekly-ish, and unsubscribe anytime. 🌊

a note from Jen

Practices Gridzen-w-jen/practices-grid

Practice with me

Find your flow

Short, soulful sessions for every kind of day. New practices are on the way — subscribe to be first to flow.

15 min

Morning

Coastal Sunrise Flow

Wake up gently with the tide.

30 min

Restore

Restore & Unwind

Soften, release, let go.

10 min

Breathwork

Breath by the Sea

Calm your nervous system.

20 min

Slow

Slow Sunday Stretch

An easy, breezy reset.

Stats Band (community numbers)zen-w-jen/stats-band

This little community

Growing gently, together

1,200+

friends on the weekly letter

50+

gentle practices shared

12

coastal retreats hosted

Kind Words — Testimonial Triozen-w-jen/kind-words

kind words

From this little community

Jen’s practice is the calmest part of my week. I always leave lighter.

— Maya R.

Finally, yoga that feels gentle and doable. The weekly letter makes my Sundays.

— Priya S.

I came back to myself. That’s the only way I can describe it.

— Dana L.

Offerings — Polaroid Trio (scrapbook)zen-w-jen/offer-polaroids

let’s work together

Pick your happy place

1:1 coaching

coastal retreats

free guide

Press — Featured In Stripzen-w-jen/press-strip

As featured in

Coastal Living

Mindful Magazine

Yoga Journal

The Slow Life Podcast

Signup Cardzen-w-jen/signup-card